G Asok Kumar, Secretary in the Ministry of Jal Shakti, has been named the new Director-General of the National Mission for Clean Ganga (NMCG) in the Ministry of Jal Shakti. He replaced Rajiv Ranjan Mishra as Director-General. Kumar is commonly known as 'India's Rain Man' for his outstanding efforts in rainwater collection as part of the 'Jal Shakti Abhiyan: Catch the Rain' initiative.

The National Mission for Clean Ganga (NMCG) was established as a corporation under the Societies Registration Act 1860 on August 12, 2011. It acted as the operational arm of the National Ganga River Basin Authority (NGRBA), which was constituted by the stipulations of the 1986 Environment (Protection) Act (EPA). The NGRBA was dissolved on October 7, 2016, as a result of the formation of the National Council for River Ganga Rejuvenation, Protection, and Management.