The well known India born Michelin Chef, a film maker, and an entrepreneur by profession “Vikas Khanna” has been named as the brand ambassador of Indo-American Arts Council (IAAC).
Indo-American Arts Council is a cultural organisation which organizes the annual New York Indian Film Festival (NYIFF) and this year it will showcase the chef’s film ‘The Last Color‘ and Nawazuddin Siddiqui starrer movie ‘Photograph’.
The New York Indian Film Festival is currently the North America’s longest-running and one of the most prestigious Indian film festivals which was organised from May 7 to 12, 2019.
The festival will showcase 30 films in different categories, which includes 3 documentaries, 19 Regional Films, and 30 Short Movies
of different Indian languages including Bengali
, Assamese, Marathi, Tamil, Malyalam cinema.
The Indo-American Arts Council was founded by ‘Aroon Shivdasani’ and ‘Gopal Raju’ on August 1, 1998, at New York City, New York in United States. The film festival was supported by the Indian Consulate, and opened the event with Rohena Gera directed 'Sir', starring Tillotama Shome, which was also premiered at the Cannes Film Festival as well. The center of attraction of the festival was the movie named 'Photograph', directed by Ritesh Batra and starring Sanya Malhotra.
India lived in its regions and is an amalgamation of cultures and this event is the very well demonstration of various cultures
and languages reside at a same place. These types of events are a great opportunity to showcase the varied culture of India with a medium of entertainment
i.e. movies and documentaries. With this festival, the audience of all over the world has seen the profound strength of India is its imagination and amalgamation.
The 2019 event of film festival has entered into its 19th year,
and is having a popular annual fixture on the New York arts calendar. IAAC Vice Chairman Rakesh Kaul said the arts organization wanted the festival to bring a diversity of India to the New York audience.