When Should I Use Claude Projects Instead of a Custom GPT?

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I’m trying to choose a workspace for a small research and writing project, and I’m unsure whether to set it up in Claude Projects or create a custom GPT. Both seem capable of working with instructions and reference material, but I don’t know how much the day-to-day experience differs.

For people who have used both, what matters most in the choice: keeping project files and context organized, sharing the tool with other people, or connecting it to a particular workflow? I’m especially interested in where Claude Projects feel more convenient and when a custom GPT is the better fit.

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