What is the Instagram shadowban?

• Although 'shadowban' isn't an official Instagram term, we do know that the app has the ability to deprioritize accounts. Posts can be hidden or restricted, often without the user's knowledge.
• This may render your content (or account) unfindable through hashtags and the Explore page. In some situations, the content may be completely removed.
• Being shadowbanned can reduce your reach, limit who can see your posts, and have a significant impact on engagement.
• And, with so many unknowns surrounding Instagram shadowbans, it can be unsettling for creators and company owners attempting to expand their audiences and reach new consumers.

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