• Use hashtags that are appropriate for your business, niche, and target audience. Your audience will be more particular if you use more relevant and specific hashtags.
• Creating at least one branded hashtag for your brand, business, or blog is a fantastic idea.
• There's a lot more to hashtags than you might think. Look up your competitors' hashtags and other Instagrammers in your niche to see what they're using.
• If you have a single hashtag that you believe accurately defines your brand or business, the new 'Related Hashtags' function will be valuable to you.
• Using the most popular hashtags will undoubtedly bring in new likes, but if you use one that is really popular, your post will quickly become lost in the shuffle.
• The top posts for each hashtag are listed in a section on the hashtag page.

Read More: How many hashtags can I use per post?