• Facebookhas become a widely used medium of communication. It's a never-ending virtual social gathering full of adopted puppies, charming LOL kittens, baby announcements, viral articles and videos, events, groups, organisations, and fan pages:
• (1) the need to belong, and (2) the desire to promote oneself.
• The study also considers demographic and cultural aspects in relation to the urge for belonging, as well as the impact of different personality types on Facebook usage.
• 'Internet-based services that enable individuals to create a public or semi-private profile, identify a list of other users with whom a connection is shared, and examine and track connections made by individuals and others.'

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