• Facebook'sstated mission is to make the world a more open and connected place. People use Facebook to stay connected with friends and family, learn about what's going on in the world, and share and express what matters to them, according to Facebook's latest mission statement.
• Businesses, organisations, and public figures can use Facebook to engage with customers, admirers, and constituents. Businesses and other brands create pages where they may publish material, provide organisational news, advertise special offers, launch products, and manage customer support interactions.
• They can also reach a big number of people by using targeted advertising, which involves crafting ads specifically for Facebook that are intended to show on the pages of specified categories of individuals.

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