How can you track and enhance e-commerce sales via Google Analytics?

Asked 20-Feb-2018
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How can you track and enhance e-commerce sales via Google Analytics?


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With the growth of e-commerce, tracking and enhancing sales is more critical than ever. Fortunately, Google Analytics offers a powerful and easy-to-use platform for tracking and understanding the performance of your online store. With the right setup and understanding of the data, you can use Google Analytics to track and enhance your e-commerce sales.

So, how do you get started? 

How can you track and enhance ecommerce sales via Google Analytics

First, you need to set up Google Analytics for your e-commerce store. Fortunately, Google has made this exceptionally easy. You'll need to log into your Google Analytics account and create a new property to get started. Then, you'll need to add the tracking code to your website. Once that's done, you'll be able to start tracking your e-commerce store's performance.

On the Admin button, 

click. In the lower-left corner of your Google Analytics account, click the Admin icon.
Locate the proper view by navigating.
Select E-commerce Settings by clicking.
Enable online shopping.
To your website, including the e-commerce tracking code.

Once your Google Analytics account is set up, you'll want to track and analyze your e-commerce sales. To do this, you'll need to create several reports that will provide insight into your store's performance. 

Here are some of the most important e-commerce reports you'll want to create and use:

Sales Performance Report: This report will show you how your store is performing in terms of sales. It will break down the details of each sale, such as the product purchased, how much it cost, and how it was paid for. This report will help you identify which products are selling well and which are not.

Conversion Rate Report: This report will show how well your store converts customers. It will show you the percentage of visitors who complete a purchase and the average sales amount per purchase. This data will help you determine which products generate the most sales and which need improvement.

Traffic Sources Report: This report will show you where your visitors are coming from. It will also show you which marketing campaigns are working and which ones need improvement. This data will help you optimize your campaigns and focus on driving more traffic to your store.

Using these reports, you can easily track and enhance your e-commerce sales. You'll be able to identify which products are selling well and which need to be improved. You'll also be able to optimize your marketing campaigns and drive more traffic to your store. With the right setup and understanding of the data, Google Analytics can be a powerful tool for growing your e-commerce store.