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Our organic traffic has grown, but a larger share now comes from people searching for the company by name. That’s encouraging, yet it makes it harder to tell whether non-branded SEO work is bringing in new audiences or whether more people already know us.
Which numbers are useful here?
Would you separate branded and non-branded queries in Search Console, then compare clicks, conversions, and landing pages over time? I’m also curious how marketers account for a campaign that boosts brand awareness while SEO changes are happening at the same time.
