---
title: "How Should I Measure SEO Performance When Branded Searches Rise?"  
description: "How Should I Measure SEO Performance When Branded Searches Rise?"  
author: "Tilak Mehta"  
published: 2026-10-21  
canonical: https://answers.mindstick.com/qa/117953/how-should-i-measure-seo-performance-when-branded-searches-rise  
category: "Mix Category"  
tags: ["seo", "Digital Marketing", "google search console"]  
reading_time: 1 minute  

---

# How Should I Measure SEO Performance When Branded Searches Rise?

Our organic traffic has grown, but a larger share now comes from people searching for the company by name. That’s encouraging, yet it makes it harder to tell whether non-branded SEO work is bringing in new audiences or whether more people already know us.

## Which numbers are useful here?

Would you separate branded and non-branded queries in Search Console, then compare clicks, conversions, and landing pages over time? I’m also curious how marketers account for a campaign that boosts brand awareness while SEO changes are happening at the same time.


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Original Source: https://answers.mindstick.com/qa/117953/how-should-i-measure-seo-performance-when-branded-searches-rise

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