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Meta Ads Manager is showing more purchases than our CRM for the same campaign and date range. I know the two systems may not count conversions in exactly the same way, but I’m trying to pin down which settings matter most.
Could the attribution window explain much of the difference, or should I first check the pixel and event setup? If you’ve reconciled Meta’s reported conversions with actual orders, what did you compare before deciding which number to use for campaign decisions?
