---
title: "Why Do Meta Ads and My CRM Report Different Conversion Numbers?"  
description: "Why Do Meta Ads and My CRM Report Different Conversion Numbers?"  
author: "Ewa Kozlowska"  
published: 2026-10-17  
canonical: https://answers.mindstick.com/qa/117745/why-do-meta-ads-and-my-crm-report-different-conversion-numbers  
category: "Mix Category"  
tags: ["Digital Marketing", "Meta Ads", "analytics"]  
reading_time: 1 minute  

---

# Why Do Meta Ads and My CRM Report Different Conversion Numbers?

Meta Ads Manager is showing more purchases than our CRM for the same campaign and date range. I know the two systems may not count conversions in exactly the same way, but I’m trying to pin down which settings matter most.

Could the **attribution window** explain much of the difference, or should I first check the pixel and event setup? If you’ve reconciled Meta’s reported conversions with actual orders, what did you compare before deciding which number to use for campaign decisions?


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Original Source: https://answers.mindstick.com/qa/117745/why-do-meta-ads-and-my-crm-report-different-conversion-numbers

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