Our site’s regular Google Search traffic has barely moved, but clicks from Discover have fallen sharply over the past few weeks. We haven’t made a major redesign, and the articles that used to get picked up still seem relevant.
Could this be a normal change in Discover distribution, or should I be looking at image choices, publishing frequency, or a technical issue? Search Console’s Discover report is useful for spotting the drop, but I’m not sure what clues are meaningful when Discover traffic changes independently of search.