A page is not ranking—how would you diagnose the issue?

Indexing issue

• Check if page is indexed (site:yoururl)
• Look for noindex, robots.txt block

Technical problems

• Slow page speed
• Mobile usability issues
• Broken links / crawl errors

On-page SEO

• Missing or weak keywords
• Poor title/meta description
• Thin or duplicate content

Content quality

• Not matching search intent
• Low-value or outdated content

Backlinks

• No or weak external links
• Low domain authority

Competition

• Competitors have stronger content/SEO

Google penalties

• Manual actions or algorithm impact

In short: Check indexing → technical → content → backlinks → competition.