The search engine of Google has been developing during the past two years as compared to the past ten years.
As
AI-generated content keeps multiplying all over the internet, Google had to have a more powerful structure that would determine what really deserves to rank.
The first model is E-E-A-T Experience, Expertise, Authoritativeness, and Trustworthiness.
E-E-A-T is not only an
SEO ranking factor today.
It is the basis of the digital high-performance content.
Failure of your site in this area will not allow even the best number of keywords and back links to rescue your rankings.
1. AI Content Flooded the Internet: E-E-A-T Became the Filter
Millions of AI-generated posts are being published every day, and Google had to find a solution to the problem of distinguishing between genuine value and generic and repetitive content.
E-E-A-T helps Google decide:
- Who is knowledgeable about the subject?
- Who has real experience?
- Who can be trusted?
This blocks out the mills of low-quality content and pushes the original, legitimate content further up.
2. Experience Is Now a Ranking Differentiator
Google has become concerned with real-world participation, as opposed to the knowledge of texts.
A blog that discusses workouts is much higher than a generic blog written by a fitness trainer.
Someone visiting a place to write about it is better than a scraped listicle.
Immediate ranking power is gained through the demonstration of real personal experience.
3. Expertise Builds Google’s Confidence
Google does not wish to have content that has been produced by individuals who have no idea about what they are talking about.
This includes:
- Qualifications
- Certifications
- Industry background
- Years of practice
The expertise of the author needs to be evident even in the case of AI-assisted content.
4. Authoritativeness Comes From Your Entire Reputation
Google does not just look on your site.
It checks:
- Mentions across the web
- Inbound links with reputable sites.
- Reviews
- Press coverage
- Social visibility
Your content will automatically be ranked better in case your brand is respected elsewhere.
5. Trustworthiness Is the Core of E-E-A-T
Trust is everything.
Google evaluates:
- Accuracy of information
- Clear citations and sources
- Transparent authorship
- Secure Web architecture ( HTTPS, clean interface, no spam )
- Candid information that is not deceptive.
A webpage, which does not have signs of trust, does not often attain the first position in search engine results.
6. Useful Content Rewards E-E-A-T-Driven Web Sites
The recent updates made by Google revolve around people-first content.
This means:
- Deep insights
- Unique perspectives
- Actionable guidance
- Real value for the reader
E-E-A-T is very much in line with this philosophy.
7. Google Desires Content to be Human in the Age of AI
The irony is that AI is the one that compelled Google to seek contents that are human again.
Google provides a reward to content that demonstrates:
- Real stories
- Personal observations
- Genuine solutions
- Authentic tone
And this is what E-E-A-T focuses on.
E-E-A-T is not an option anymore it is the blood of SEO.
Companies that adopt it will take first positions.
The ones that neglect it will gradually fade out of search results regardless of how they enhance the use of keywords or backlinks.
Google’s message is clear:
Deliver something that can show that you are credible, experienced and trustworthy or go to the back burner.
