Google Ads is the market leader in pay-per-click (PPC) advertising, offering a wide range of tools and products to businesses of all sizes. You can create ads for Google Search, Display, Shopping, Apps, and other platforms using the same platform.

PPC has quickly become one of the most popular methods of advertising your company and products online. There will be a tool designed specifically for you based on your requirements. It's worth noting that Google has some formidable rivals, including Facebook, Tiktok, and Amazon.
A professional who works with Google Ads may be a freelancer, a small business owner, or a company specialist. According to Glassdoor, a Google Ads manager makes about USD 89k a year on average.

According to Google, the best certification is the Advanced Ads certification. The reason behind this is because it covers all of the aspects of managing ads using Google Ads, including setting budgets and creating campaigns.

The Google Ads certification is available in two levels: Basic and Advanced. The Basic level includes topics like targeting, bidding, scheduling, conversions and more. The Advanced level offers more in-depth coverage of these topics as well as advanced reporting features.

The Advanced level is recommended for marketers who want to learn more about how Google Ads works and how they can use it effectively. If you’re not sure which certification is best for your needs, it’s a good idea to take both tests so that you get a better understanding of what each offers before choosing one over another.

Google Ads provides two certifications: Google Ads Certified Professional (GACP) and Google Ads Certified Account Manager (GCAM).

GACP is a more basic certification that applies to those who are just getting started with Google Ads. It covers everything from setting up your first campaign to analyzing performance data. A GACP badge tells people that you have some experience with Google Adwords, but it doesn't provide much more than that.

GCAM goes further by providing more advanced information about how to manage ads, optimize campaigns, use third-party tools and so on. Those who have earned this certification have been trained in using all of these advanced features.

Here you can find the best certifications on Google Ads https://www.classcentral.com/report/best-google-ads-courses/