Search engine optimization (SEO) experts employ the discipline of keyword research to identify and investigate the search words that internet users enter into search engines when looking for goods, services, or general information. In search engine enquiries, consumers ask questions that are connected to keywords. Three different types of questions exist: Query-based Navigational Searches,Informational Search Terms,Transactional Search Queries.

To improve website rankings in search engines, search engine optimization specialists first analyse keywords before aligning websites with them. They search for related keywords after discovering a niche term. The process is typically aided by keyword suggestion tools, such as the Google Adwords Term Planner, which provides a thesaurus and alternative keyword recommendations.

The goal of keyword research is to provide a big number of terms that are highly relevant but not immediately clear to the supplied input keyword. Both brainstorming and the use of keyword research tools are part of the keyword research process. 

It's crucial to optimize a website's content and back links for the most pertinent keywords in order to get the greatest SEO results. Searching for comparable keywords with less competition but lots of searches is a smart idea. This makes it simpler to obtain a higher position in search engines, which typically generates more visitors to a website.

The disadvantage of this strategy is that the website is optimised for secondary keywords rather than the primary keyword, which may be extremely challenging to rank for owing to heavy competition.There are three crucial ideas to take into account while doing keyword research. Good keywords are those that are closely related to the website's topic. 

A non-relevant term is unlikely to rank well for a website because the majority of search engines utilise an internal quality system to verify website relevancy relating to potential keywords. It is less likely that good keywords will rank at the top for highly competitive keywords. It is thought that keywords with no monthly searches create little to no traffic and are consequently of minimal value for SEO. Avoid overloading your website with keywords.

The Top 10 Keyword Searches-

• facebook    
• youtube
• amazon    
• weather
• google                
• walmart
• gmail                
• google translate
• home depot
• yahoo mail

I hope you liked my answer.