What is the international market?

The word international marketing is defined as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market.

A market can be defined simply or rather complexly. In the simplest terms, a market is a system of institutions, rules, and procedures relating to the exchange of goods and services between persons or organizations. Markets can be defined in different ways, including by geography, customer, product, or even the behavioral characteristics of consumers.

An international market is defined geographically as a market outside the international borders of a company's country of citizenship. A company, to the extent that it is a legally distinct entity from its owners like a corporation, is usually a citizen of the country where it is organized. IBM, for example, was formed in the United States. Thus, any geographic area outside the territorial boundaries of the United States where IBM conducts business is IBM's international market. The conceptual opposite of an international market is the company's domestic market, which is the geographic region within the national boundaries of a company's home country.