Here are four key types of SEO that you can get started on.
1. On-Page SEO:
On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.
a) Research your keywords – Determine the terms and phrases that you want to rank for on search engines. Do some keyword research on which terms have high relevance and search volume, but also consider choosing terms with less competition.
b) Optimize metadata – Metadata tells Google, and searchers, about the content of a page. Make sure your meta titles and meta descriptions include relevant content and your keyword phrases so you have a better chance of ranking higher.
c) Perform internal linking – Internal links are URLs that link to other pages on your website.
2. Off-Page SEO :
Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales.
Some quality link-building tactics include:
a) Pitching articles – There are many blogs and online publications that will accept and publish posts you pitch to them. Make sure the site is relevant to your work and you are able to link back to your company in some way.
b) Competitor research – Check out the backlink profile of your largest competitors. Find out where they are acquiring links and which sites will allow a hyperlink.
c) Helping reporters – There are a variety of online services, such as HARO, where journalists request insights from certain industry experts. This is where you come in! Offer up a quote or information on your area of expertise and they will most likely link back to your website in the article.
3. Technical SEO
Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience (UX). As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
In order to make sure there are not any problems with crawl ability and UX, your technical SEO efforts must be efficient.
4. Local SEO
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.
Often, how well you rank on Google depends on your Google My Business profile. This is where you include your address, business hours, description, reviews, and photos. The search engine results pages will look at proximity, relevance, and prominence based on the user’s search query, and select your business if you meet various requirements.
