It's no secret that Netflix is one of the hottest content distributors around. The streaming service has over 130 million subscribers in over 190 countries, and they're always on the lookout for new, great content to add to their library. So how do you get your content bought by Netflix?
Netflix buys content in two ways:
1. Through an agreement with a content provider (like a studio or production company).
2. By commissioning original content from creators.
If you want to sell your content to Netflix, you'll need to first understand which category your content falls into.
If your content falls into the first category (an agreement with a content provider), then you'll need to approach Netflix and ask them if they're interested in buying your content.
If your content falls into the second category (commissioning original content), then you'll need to create a pitch deck and submit it to Netflix.
Netflix will then review your pitch deck and decide if they're interested in buying your content. If you're content is bought by Netflix, you'll receive a contract that outlines the terms of the agreement.
Now that you understand how the content buying process works at Netflix, you can start working on creating great content that they might be interested in buying!
Here are some tips on how to increase your chances of getting your content bought by the streaming giant.
1. Do your research
Before you even start writing your script or shooting your film, it's important to do your research and understand what type of content Netflix is looking for. What genres are they particularly interested in? What style of storytelling do their shows tend to follow? What themes do their original films typically explore?
Getting a good grasp on the kind of content that Netflix is interested in will help you tailor your own project to better fit their needs.
2. Create a great pitch
Once you've got a solid understanding of the kind of content Netflix is interested in, it's time to start working on your pitch. This is your opportunity to really sell your idea and get Netflix excited about your project.
Your pitch should be concise and to-the-point, and it should give a clear idea of what your show or film is about. Be sure to include the key elements that make your content unique and appealing.
3. Get a professional to help you
Putting together a professional pitch package is key if you want to increase your chances of getting your content bought by Netflix. This is where working with a professional content marketing agency can really come in handy.
At The Content Factory, we specialize in helping content creators get their work in front of the right people. We can help you put together a pitch package that is sure to grab Netflix's attention.
4. Be persistent
Remember, even the best pitches sometimes fall on deaf ears. Don't get discouraged if your first few attempts don't result in a sale.
Keep refining your pitch and your project, and be persistent in your efforts to get Netflix interested. If you believe in your project, eventually you'll find the right person who does too.