• The Roblox metaverse is a developing phenomena in which real-world brands and trends inspire more businesses to use the Roblox platform. This can include promotional crossovers as well as the integration of real-world game rules or currency.
• It  is most often manifested in games that promote real-world events or companies. This can be done to promote existing businesses outside of the entertainment sector, or to promote new shows and movies.
• The Roblox metaverse encapsulates the platform's appeal, as major real-world properties increasingly seek to capitalise on its massive player base.

Read More: Is the metaverse real?