• The use of email communications in a marketing strategy to achieve specific business goals is known as email marketing.
• Emails can be used to increase revenue, improve customer engagement (via newsletters), attract new consumers, raise brand awareness, and reward client loyalty.
• Email marketing is critical for cultivating relationships with prospects, leads, current customers, and even past customers since it allows you to communicate directly with them in their inbox at a time that is convenient for them. Be approachable and friendly. If you choose your message and recipient carefully, you will not be invading their space.
• In order to generate client interest, email marketing is quite successful. A newsletter is a cost-effective, quick, and simple way to keep clients informed about (and thrilled about) new product launches or promotions when done correctly.

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