• Quorabegan in 2009 as a question-and-answer platform where the community was primarily responsible for knowledge exchange. The network of users asks, edits, and organises questions. You keep a profile where your responses can be 'upvoted' and statistics on your efficacy can be generated.
• Quora is the unicorn of social media because, despite its obscurity, it is far more powerful than most people realise. It's a unique social tool in that it serves as not just a location to network, but also as a valuable resource and a fantastic platform for marketing.

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