• Instagram and Pinterestprovide two distinct functions.
• Instagram is largely used to post a user's own images, whereas Pinterest is primarily used to curate and store material from other users.
• Instagram focuses on sharing, whereas Pinterest focuses on discovering new things.
• The Instagram audience is far more diversified than that of Pinterest. It's also significantly bigger than Pinterest's.
• Pinterest's audience is overwhelmingly female (despite the fact that the number of male users is increasing).
• Both the desktop and mobile versions of Pinterest are completely functional. Instagram, on the other hand, is almost entirely designed to be a smartphone app.
• Images with blueish colours as the primary colour receive 24 percent more likes on Instagram than those with reddish hues.
• Images with a lot of reds, on the other hand, earn twice as many repins on Pinterest as those with other main hues.

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