• Although all social media platforms encourage friends and followers to share, Pinterest appears to do so particularly well. Pinterest surpassed traditional email as the fastest-growing sharing channel in 2013, and it ranked as the second-most popular social referral site in 2014.
• Inspiration is one of the most popular reasons people visit Pinterest. They like to discover and share new ideas, implying that they're more willing to look into a new business, concept, or product.
• Pinterest, like many other social media platforms, is looking at paid and promoted Pins, but for the time being, brands are getting a lot of 'organic reach' from the network. Pay-to-play platforms like Facebook, on the other hand, compel businesses to pay to be shown in their audience's News Feeds.
• Pinterest Analytics helps you to learn more about your target audience. This new tool displays your audience's demographics and mutual interests, allowing you to engage with them more strategically. Some merchants have even claimed that Pinterest traffic and referral data allows them to better forecast future demand for various products, resulting in increased efficiency and lower losses.
• If the majority of your target audience is female, Pinterest is the social media network for you. On the Internet, more than one in every five American women uses Pinterest.

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