• The first thing you should do is write your content. Log into your LinkedIn account and click the pencil icon in the 'share an update' box on your homepage to get started. After you've created a new post, you'll be able to add text, photographs, and videos as necessary.
• You can also get to this page by selecting 'Interests' from the dropdown menu in the main navigation. Then choose 'Pulse' to get to the Pulse homepage, where you may choose 'Publish a post' to add a new post to your LinkedIn profile.
• If you're struggling for themes, there's a tab called 'Writing ideas' in the top left-hand corner that will suggest topics that are trending or would be of interest to your readers.
• Your headline will help you stand out, and it will have a significant impact on the amount of engagement you receive from your post.
• And when more people click on your link, the LinkedIn algorithm will show it to even more people.
• The following stage is to develop your content. Make sure your writing is authentic, fascinating, professional, clear and concise, and devoid of spelling problems when composing your piece.
• You can reach a larger audience by using SEO (search engine optimization). And LinkedIn Pulse makes it simple for you to do so because your audience can use filters to find information.
• Finally, when you've published your piece, you should aim to expand your audience as much as possible. To do so, cross-promote it across your other platforms to reach as many people as possible.

Read More: What is LinkedIn Pulse?