• Keywords are the phrases that your plan aims to target. They're based on your products and services, and they help search engines rank your pages higher in search results.
• Users type search phrases into search engines such as Google to discover information. Users phrase their searches in a variety of ways, thus ten people looking for the same product can come up with ten different search queries. They may contain misspellings at times.
• Keywords are used by marketers to develop SEO and PPC campaigns, while individuals utilise Google to find information online.
• The ordinary customer is unaware of either of these concepts, and the majority of them are unconcerned with the corporations that attempt to rank for the queries they enter into search engines. They simply key in what they're looking for and hope that the search engine returns the results.

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