Google's webmaster tools, and it is used for :
- Google Webmaster Tools (also known as Google Search Console) is a robust tool that allows website owners to track how their sites interact with Google.
- GWT provides a comprehensive view of your website's health, highlighting technical issues such as crawl difficulties, mobile optimization issues, and security risks. It's also jam-packed with a slew of trackable indicators that are crucial for SEO, giving you the information you need to boost your website's organic rankings.
- Google Webmaster Tools is a set of Search Engine Optimization (SEO) tools provided by Google to assist you in managing your site's visibility in Google Search results. They are now grouped and kept within Google Search Console, and they give you all the information you need to improve your search ranking.
- It's also 100% free, and for PPC testing, it interacts with Google Analytics and Google Ads.