Content vs. Copy
Content and copy are two different types of writing that have different purposes. Content is written to inform or entertain, while copy is written to persuade.
- Purpose: Content is written to inform or entertain, while copy is written to persuade. Content is typically longer and more in-depth than copy, and it is often used to educate or inform readers. Copy, on the other hand, is typically shorter and more concise, and it is often used to sell products or services.
- Audience: Content is written for a general audience, while copy is written for a specific audience. Content is typically written in a way that is easy to understand, while copy is often written in a more persuasive or sales-y tone.
- Style: Content is written in a more conversational style, while copy is written in a more formal style. Content is typically written in a way that is engaging and interesting, while copy is often written in a more direct and to-the-point style.
- Goal: The goal of content is to provide information or entertainment, while the goal of copy is to persuade the reader to take a specific action. Content is typically written to educate or inform readers, while copy is often written to sell products or services.
Here are some examples of content:
- Blog posts
- Articles
- White papers
- Case studies
- Infographics
- Videos
- Podcasts
Here are some examples of copy:
- Ad copy
- Email marketing
- Landing pages
- Sales letters
- Product descriptions
- Website copy
