Both SEO and SEM are the methods to get traffic to your website. The major difference between them is visibility and traffic. Let us note each difference one by one.
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SEARCH ENGINE OPTIMIZATION |
SEARCH ENGINE MARKETING |
| the website is optimized and thus only organic or natural traffic is driven at the website. | the traffic and visibility are both organic and paid regarding the optimization of the website |
| the non-paid methods are used for increasing SERPs | paid methods are used for advertising and increasing referral traffic |
| it is done using keywords and backlinks |
it is done by both SEO and PPC (pay per click) |
| crawling and indexing by search engines are important to rank the websites higher | bidding on a specific keyword is done and whoever bids the most, ranks the highest |
| interlinking site architecture is very important to be maintained | cost per click is determined every time the advertisement is clicked |
| long-tail keywords are used to obtain quick results | the search engines use Quality Score check to determine if your ad is compatible |
| high quality content writing is done to improve the quality of the website | Ad Copywriting is the toughest method because it determines the quality of the ad |
| a lot of time and effort is required and then too, the results are not deployed so fast | quick results are obtained but if you stop paying, your traffic becomes zero. |
| Domain Authority is maintained and is very important to get visibility | Domain Authority is required but it is not that important |
If you want to go for non-paid optimization and advertisement of your website, you may opt for SEO. Otherwise, if you want quick results and high referral traffic, SEM is best for you. Choose as per your requirements and availability of staff.
