To get the knowledge of what your competitors are up to, you need to keep a check on their keywords as well. Here are a few tools that help you do that:
1. SemRush- it is an impressive set of keyword research and tools for seeing the competition level. You can search by URL or the keyword itself, it will help you identify the keyword quickly. You can also filter your search results by the geographical area of your country, specify different match types for PPC keywords and examine the domain analytics for data.
2. SpyFu- it is a tool dedicated solely to keyword research. It provides data on everything from basic to local or global monthly search volume, ranking history, backlinks, ad groups, and CR.
3. Ahrefs’ Keywords Explorer- it is one of the most widely read SEO blogs on the web and also provides an entitled benefit of keyword research. It isn’t free but provides plenty of tools. One of the distinct features of keyword research is that it offers ‘Top Pages’. It provides dozens of articles of the relevant keyword by focusing on the topic of the article. It also provides keyword data such as SERP Overview and Position History to give additional context to keywords.
4. AdWords’ Auction Insights- it is a platform-centric keyword research tool. Once the user accesses the auction insights reports, he could see competitive analysis data from their competitors. This includes average ad position, impression share, overlap rate, position above rate, top of the page rate, and outranking share.
5. Tag clouds- it is used for creating inexpensive infographics or visual assets. Also, they could be used to find keywords on your competitor’s pages.