A book that dares to call individualism a religion and depicts a world that is mostly virtual rather than tangible. While the writers aren't afraid to challenge the reader's perceptions of themselves and the world, their major goal is to encourage future passive receivers to become more active participants. Observations and assessments of current culture are both entertaining and insightful.
Alexander Bard and Jan Söderqvist are the authors of the book, which is published by Stockholm Text and released on October 6, 2014.
Alexander Bengt Magnus Bard, together with his co-author Jan Söderqvist, is a Swedish musician, author, educator, artist, composer, music producer, TV personality, religious and political activist, and one of the founders of the Synthesist religious movement. Army of Lovers' Bard was a member of the band.
Jan Söderqvist is an author, professor, writer, and consultant who works for the Swedish daily Svenska Dagbladet as a literary and cinema critic, among other things.