RETAIL INVOLVES THE SALES OF MERCHANDISE FROM A SINGLE POINT OF PURCHASE DIRECTLY TO A CUSTOMER WHO INTEND TO USE A PRODUCT THE RETAIL TRANSACTION IS THE END OF THE CHAIN.

SECONDLY, WE UNDERSTOOD WHO IS RETAILERS,IN SHORT I CAN SAY RETAILERS IS WHO SELL PRODUCTS TO CONSUMERS AS IN MANUFACTURES SELL QUANTITIES OF PRODUCTS TO RETAILERS THEY SELL THOSE SAME QUANTITIES OF PRODUCT TO CONSUMERS, RETAILERS ARE FINAL LINK IN THE SUPPLY CHAIN BETWEEN MANUFACTURE AND CONSUMERS RETAILERS USE VARIOUS OR COMMUNICATION TOOLS TO GROW AWARENESS AND THEY CONSIDER WITH FUTURE CUSTOMER,THERE ARE SO MANY DIFFERENT APPROACHES, STRATEGY THEY CAN USE TO MARKET THEIR GOODS AND SERVICES 

RETAIL MARKETING, IT IS RANGE OF ACTIVITIES UNDERTAKEN IN THE RETAIL STORE BY THE RETAILERS A WELL AS THE BRAND TO PROMOTE THE PRODUCT TO THE CUSTOMERS FOR THE PURPOSE TO GENERATE THE AWARENESS, INTEREST AND SALES. THEY USED INTERNET OR I CAN SAY SHOPPING WEBSITES FOR PROMOTING THEIR PRODUCTS AS IN AMAZON, MYNTRA, FLIP KART AND MANY MORE. 

FOR BETTER UNDERSTOOD I’LL EXPLAIN IN SIMPLE WORDS,RETAIL MARKETING REFERS TO EVERYTHING FROM THE INTERIOR AND EXTERIOR OF THE RETAIL STORE TO IN STORE ADVERTISEMENT,PRODUCT PLACEMENT OFFERS,PROMOTION AND BEHAVIOR OF STORE REPRESENTATIVE COME UNDER RETAIL MARKETING.

RETAIL MARKETING IMPORTANT FOR BUSINESS,BECAUSE IT ALLOWS MANUFACTURE TO FOCUS ON PRODUCING GOODS WITHOUT HAVING TO BE DISTRACTED BY THE ENORMOUS AMOUNT OF EFFORT THAT IS TAKE TO INTERACT WITH THE END USER CUSTOMERS WHO WANT TO PURCHASE THOSE GOODS. 

RETAILING IS ABOUT DISPLAYING PRODUCTS DESCRIBING FEATURE BENEFITS OF PRODUCTS STOCKING PRODUCT PROCESSING PAYMENTS OR WHATEVER ITS TAKES TO GET THE RIGHT PRODUCT AT THE RIGHT PRICE TO THE RIGHT CUSTOMERS AT A RIGHT TIME .