Out-Of-Home advertising (OOH) is one of the oldest and most enduring marketing tactics used today. It entails a dynamic mix of billboards, digital displays, transit, sports arenas, and/or specific commercial locations to reach consumers while outside their homes.
However, in this digital age, many businesses don’t see the value of adding OOH to their marketing tactics. This dismissal of OOH could be from the perception that outdoor is irrelevant in today’s digital-savvy market, or maybe it’s from the complexity of measuring tangible ROI results from a billboard. Ultimately, there are a number of reasons to add OOH advertising to your marketing strategy.
In today’s world, advertising is a commonly used marketing strategy for any business. Outdoor media in marketing and advertising is given importance in all over the world. According to the Outdoor Home Marketing Association of Canada (OMAC)’ s latest Canadian Shopper Habits survey, most of the shoppers between the ages of 18-64 (78%) reported paying attention to the OOH advertisement. The impact of outdoor advertising is great, as it makes an impactful impression in the minds of the consumer towards your business. Outdoor advertising has been proven to work much better than any other mediums of advertising. In this article, we’ll share some of the advantages that Out-of-Home advertising offers you.
Benefits Of OOH:
- Increases Brand Recognition
- Target specific consumer location
- Attracts attention
- Connects with the audience
- Boost sales
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