Being handicapped doesn't mean you cannot be a digital marketer. It doesn't affect your career. Although it is the best career option for you. Career in digital marketing will boom you. I am stating some of the benefits of career in digital marketing here...

Benefits of a career in Digital Marketing -

1. You will be able to make an impact on a global scale -

We can see the examples of entertainment videos on YouTube which reach billions of views within a matter of a few years. They are able to do this through the use of sophisticated and intelligent digital marketing tools such as link building, keyword research, web page optimization etc.

So any advertisements placed on such videos will be seen by billions of users and that dramatically increases the chances of lead conversion i.e.. Users actually visiting the website of the business or organization and ordering the particular product or service which that advertisement is presenting.

2. You will be able to target any segment of the population you desire -

It also provides a very valuable opportunity for learning more about the psychology and mentality of the various segments of human society. You will have to research how a particular segment of the society thinks, what they like, what their preferences are, what they prefer to avoid, and how they prefer to live i.e. Their lifestyle.

The digital marketing certification online teaches the learners how to study the habits and preferences of a particular segment of the society.

Only after doing all these things will you be able to design and create attractive and effective advertisements for them.

3. You will be able to help companies market their products and services in an affordable way -

This way of advertising is undoubtedly more expensive and more time-consuming than the digital means of marketing. These physical mediums of marketing cost much more money and take much more time to design and implement than simple online advertisements such as images, videos, posters, taglines etc.

So now businesses and organizations can save a lot of resources by taking to the method of digital marketing and eschewing the traditional means of marketing which take much more time, energy, and money to execute and bring about into reality.

Also, if we compare the number of eyeballs a billboard on a highway can grab versus the number of eyeballs a well-made youtube advertisement can grab, there is a massive difference in number and effectiveness.