Different ad sizes and formats are available to advertisers to create and display ads across the Google advertising network. These ad sizes and formats are designed to fit various placements on websites, mobile apps, and Google search results. Here are some common ad sizes and formats used in Google Ads:
1. Text Ads: Text ads are composed of text and are displayed on Google search results and partner websites. They typically include a headline, a description, and a URL. While there is no specific "size" for text ads, they have character limits for each element.
2. Responsive Display Ads: These ads automatically adjust their size, appearance, and format to fit the available ad space on websites and apps within the Google Display Network. Advertisers provide various assets, including images and text, and Google's machine learning algorithms determine the optimal ad size and format for each placement.
3. Image Ads: Image ads are visual ads that come in various sizes, including standard dimensions like 300x250 pixels (medium rectangle), 728x90 pixels (leaderboard), and 336x280 pixels (large rectangle). They can be static or animated (e.g., GIFs) and are used on the Display Network.
4. Video Ads: Video ads can be displayed on YouTube and across the Google Display Network. Common video ad formats include in-stream ads (played before, during, or after YouTube videos) and out-stream ads (played on partner websites).
5. App Promotion Ads: These ads are designed to promote mobile apps and can appear on the Google Search Network, Display Network, and YouTube. They encourage users to install or engage with the advertised app.
6. Shopping Ads: Shopping ads showcase products and include an image, product title, price, and store name. They are commonly used by e-commerce businesses and appear on Google Search and the Google Shopping tab.
7. Call-Only Ads: These ads are specifically designed for mobile devices and encourage users to call the advertiser directly by clicking on the ad. They are useful for businesses that prioritize phone inquiries.
8. Local Service Ads: These ads are designed for local service providers (e.g., plumbers, electricians). They include a phone number, ratings, and the business's hours of operation.
9. Gmail Ads: These are interactive ads that appear in Gmail users' inboxes. They can include images, text, and clickable call-to-action buttons.
10. Discovery Ads: Discovery ads appear in various Google-owned properties, such as the Gmail Promotions tab, YouTube Home feed, and Google Discover feed. They use a mix of images and text to engage users.
Ad formats and sizes should be selected based on campaign objectives, target audience, and the platform's advertising policies. Advertisers can create and manage their ads using the Google Ads platform, which offers tools for ad creation, targeting, and performance tracking.
