What are the features of Salesforce Einstein?

Asked 16-Feb-2018
Updated 28 days ago
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3 Answers


Salesforce Einstein is an AI-powered platform that enriches the Salesforce experience with intelligent insights and automation. It offers features like predictive analytics, which anticipate customer behavior and trends, aiding in better decision-making. Einstein Discovery provides data-driven recommendations and insights, enabling users to uncover patterns and optimize processes. Its Natural Language Processing (NLP) capabilities enhance customer interactions by understanding and responding to queries effectively. Moreover, Einstein Voice enables hands-free interaction, allowing users to update records and retrieve information using voice commands. Overall, Salesforce Einstein empowers users with AI-driven tools to streamline operations, personalize customer experiences, and drive business growth.


Salesforce Einstein is an artificial intelligence (AI) technology integrated into the Salesforce platform, which helps organizations to enhance their sales, marketing, and customer service processes. Here are some of the key features of Salesforce Einstein:

  1. Predictive Scoring: Salesforce Einstein uses machine learning algorithms to analyze your historical data and predict which leads are most likely to convert into customers. This feature helps sales teams to prioritize their leads and focus on the ones that are most likely to generate revenue.
  2. Predictive Analytics: Einstein Analytics uses machine learning to analyze large volumes of data and identify trends and patterns that may not be immediately apparent to human analysts. This feature helps organizations to make data-driven decisions and improve their business outcomes.
  3. Natural Language Processing (NLP): Einstein Language is a feature that uses NLP to analyze text and understand the meaning behind it. This feature helps organizations to automate their customer service processes by understanding and responding to customer inquiries and issues in a natural and efficient way.
  4. Image Recognition: Einstein Vision is a feature that uses computer vision to analyze images and identify objects, logos, and other visual elements. This feature helps organizations to automate tasks such as product identification, quality control, and asset management.
  5. Automated Data Entry: Einstein Data Discovery uses machine learning to automatically identify and classify data, reducing the need for manual data entry. This feature helps organizations to save time and reduce errors in their data management processes.
  6. Voice Recognition: Einstein Voice is a feature that uses natural language processing to allow users to interact with the Salesforce platform using voice commands. This feature helps sales teams to stay productive on-the-go and streamline their workflows.

    Overall, Salesforce Einstein helps organizations to automate their processes, improve their customer experience, and make better business decisions by leveraging the power of AI and machine learning.


Salesforce enforces that it would be inspiring all of its popular software-as-a-service (SaaS) platforms with intelligent Einstein feature advanced the brand was announced at Dreamforce in 2016. Now, over two years on, customers are starting to see Salesforce roll these features out.

Some of the Salesforce Einstein features of the lightning experience version are as below:

  • Einstein Analytics, the New Name for Wave Analytics
  • Einstein Discovery: Better Answers, Explanations, and Recommendations
  • Trailhead: Einstein Discovery Basics
  • Einstein Search Dictionaries (Beta): Better Search Results for Shoppers
  • Trailhead: Learn About Commerce Cloud Einstein
  • Einstein Language (Beta): Build Natural Language Processing into Your Apps
  • Einstein Vision: Multi-Label Models, Model Feedback, and Global Datasets
  • Trailhead: Einstein Vision Quick Start
  • Trailhead: Build a Cat Rescue App that Recognizes Cat Breeds
  • Trailhead: Einstein Intent API Basics
  • Einstein Lead Scoring: Salesforce Classic Availability and Improved Setup
  • Einstein Automated Contacts: New Automated Options and Reporting
  • Einstein Activity Capture: Support for Microsoft® Exchange and More Salesforce Records
  • Sales Cloud Einstein Analytics: Enjoy More Dashboards and New Names