0
I’m seeing visits arrive from AI assistants and chat tools, but the referrals are inconsistent: some appear under a recognizable source, while others seem to get grouped into direct traffic. For reporting, should these visits be treated as organic search, referral traffic, or their own channel?
I’m especially curious how other teams are handling this in GA4 without mixing AI referrals into existing search or campaign numbers. Are there specific traffic details worth checking before building a separate channel group?
