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Some of my Facebook Reels get a decent number of views, but very few people visit the page or follow it afterward. I’m trying to work out whether the problem is the audience, the content, or simply that a view doesn’t mean much on its own.
For people who manage pages, which signals do you check alongside views—watch time, shares, profile visits, or something else? I’m especially interested in what makes Facebook Reels reach translate into repeat viewers rather than a one-off play.