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Our organic traffic fell over the last few weeks, but the timing overlaps with both a site redesign and a period when demand usually dips. I don’t want to blame the redesign if this is just a normal seasonal pattern—or miss a technical problem by assuming it is.
What comparisons are most useful for separating organic traffic seasonality from changes caused by a site update? Would you start with year-over-year data, landing pages, or something else?
