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I manage a small company page, and some posts reach a decent number of people but barely send anyone to the linked page. The post itself seems to be getting shown in the feed, so I’m trying to understand where the gap is.
When looking at organic LinkedIn impressions, which signals are most useful for figuring out whether the issue is the audience, the opening lines, or the link offer? I’m especially curious whether adding the URL in the post changes how people interact with it.
