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I’m reviewing a service page that gets impressions for a few useful searches, even though the exact query wording never appears on the page. The copy uses related terms and describes the same service in plain language.
Can a page rank for a keyword without using the exact phrase, and how do you tell whether the search engine understands the topic or the match is just incidental? I’m curious how others assess this when deciding whether to revise a page or leave it alone.
