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I have two older articles that cover much of the same subject and appear to attract visitors for overlapping searches. One has more backlinks, while the other gets steadier organic traffic. I’m unsure whether combining them would make the site clearer or risk losing useful coverage.
When deciding whether to merge overlapping blog posts, what signals do you compare beyond keyword similarity? I’d be interested in how people weigh search intent, backlinks, and the distinct value each page still provides.
