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When I review a LinkedIn post’s analytics, the impression count can look healthy while the number of people reached is much smaller. I understand that one person can see a post more than once, but I’m not sure how much those repeat views should influence how I judge performance.
For someone comparing posts over time, is it more useful to focus on unique reach, impressions, or the ratio between them? I’d also like to know whether LinkedIn counts a post view the same way across the feed and other placements.
