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We’re considering a small Reddit ads test for a niche software product. Clicks are easy to count, but I’m less sure how to tell whether the people arriving from a subreddit are actually interested or just curious about the ad.
What would you track beyond click-through rate—sign-ups, time to first useful action, trial-to-paid conversion, or something else? I’d also like to avoid judging a campaign too quickly when the audience is small. If you’ve run Reddit ads, what made your results meaningful rather than just a pile of traffic numbers?
