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We have product pages that still bring in organic visits, but some items are permanently discontinued and won’t be restocked. Removing every page seems likely to waste useful links and traffic, while leaving a dead-end page feels unhelpful to shoppers.
For discontinued product pages, how do you decide between keeping the page with a clear notice, redirecting it to a replacement, or returning a 404 or 410? I’m especially interested in how the choice affects users as well as search visibility.
