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Our website gets more visitors from search than it did a few months ago, but enquiries and sales haven’t moved much. I’m trying to work out whether the new traffic is reaching the right people or whether we’re celebrating a rise in visits that doesn’t matter to the business.
For a small team without a complicated analytics setup, what’s a sensible way to connect organic search leads with actual enquiries or purchases? Which signals would you trust, and which can be misleading?
