How Should I Handle Faceted Product URLs in an Online Store?

Asked 2 days ago 96 views

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Our store lets shoppers filter products by size, color, price, and brand. Combining those filters can create a huge number of URLs, even when many versions show nearly the same products.

I’m unsure which of these faceted product URLs should be crawlable or appear in search results. How do you decide when to use a canonical tag, when to block crawling, and when a filtered page deserves its own indexable URL?

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