The last ten years have witnessed mobile gaming as the revolutionary transformation of the entertainment industry. Its most fundamental empowerment is its unmatched availability; smartphones put high potential gaming machines in the pockets of billions of people all around the world. This omnipresence broke cultural taboos by democratizing gaming past special purpose consoles and computers, to demographics never served by the business. The new standard was convenience.
New models of monetization appeared on the scene, with free-to-play (F2P) micro-transactions, and ads as the most famous ones. The strategy created an enormous increase in the number of possible viewers, eliminating cost-related barriers. Although at times highly controversial, F2P was incredibly lucrative and provided a stream of money that is now approaching or even above traditional gaming, and even Hollywood box office receipts, and this shows that consumers not only appreciate this low barrier to entry.
Mobile gaming became more than just playing games, and it became a powerful cultural and social influence. Popular games such as Candy Crush Saga and Pokemon Go became the so-called hit titles that impacted popular culture. Social and community aspects were built into the systems and created communities with hundreds of thousands of people playing online and grouping in real life, turning single game play into community play that can be accessed at any time, at any place and knitting games into the contours of Day to Day Society.
This growth was driven by technological advances. The breakthroughs in the hardware of smartphones allowed graphics and complex mechanics which were still limited to consoles. At the same time, powerful app stores simplified the process of discovery and distribution, and cloud gaming will bring even more accessibility. Smartphone devices were treated to the inclusion of a wide range of quality products including videogames that were continually taking advantage of technological limits.
There were tectonic changes in the industry structure. The established publishers pushed hard in mobile, and new giants sprouted up with single-minded energy in this arena only. The huge size of mobile compelled changes in game development, advertising, and monetarily in the whole entertainment industry. Its power is unquestionable and it sets the trends and makes all the participants accept its leading position in the contemporary computer entertainment industry.
Conclusion :
The mark of mobile gaming in the past ten years is dramatic and unturnable. It opened the playing field, blazed new and lucrative ways to monetize it, ingrained itself into the culture of the world, and catalyzed considerable technological progress. The structure of the industry changed forever, and mobile became another main power demanding huge revenues and control. Its availability and flexibility make mobile gaming one of the focal points of the entertainment world in the future, and it will keep on developing and reaching new boundaries.