In fact, SEO is not rocket science, but it needs proper planning and constant effort from an organisation. Start with keyword research. You can Google the keyword planner and check the list of the most popular terms your audience uses to find the websites. Additionally, make sure to target your general keywords and specific refinements of them.

Secondly, increase your on-page optimisation. Make sure that every page has a title and meta description tag and written header tags such as H1, H2, etc. Include keywords in your content, but do not put too many of them; search engines frown on this and penalise your site.

Your website’s speed matters. Choose images appropriately, go for a good host service, and allow caching to alleviate front-end delays. The slow site will negate the experience of the users and harm your ranking factors.

There is no excuse for not having a mobile-optimised version of your site. Since most people access the internet via their mobile devices, a responsive template makes your site usable and good-looking on any device.

Target to get quality backlinks from relevant websites that possess high page rank. It tells search engines that your content is relevant and can be trusted to guide users to other important website resources. Say no to spammy links—they have more of a negative impact on a post.

Include new blogs, articles, or case studies into your site consistent with the nature of your business. This retains the fans and lets the search engines know that your site is updating consistently.

To sum up, SEO deals with turning your site into a user-friendly, relevant, and trustworthy site. It may sound very obvious, but if these steps are practised consistently, results can be felt.